SEO Anne Arundel County Maryland Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. This is the most cost efficient process of marketing online in the long­term. Paying to market your site is simply not in your best interest. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search,video search, academic search, news search and industry­specific vertical search engines. Below is a breakdown of google search results: ● Google Marketing/Adwords ­ On upper tier searches, which are commonly performed, you will see marketer’s ads on the top and right. Depending on the industry, you pay per click and compete against other businesses by placing a max bid which could be as high as $20.00 per click. The issue is that people searching Google have no clue that fellow business owners are paying per click. This type of marketing will simply waste your money. ● Google Local is very important to your Google Pagerank. One of the biggest driving factors to ranking you in the top 3, which is commonly shown in search, are customer reviews. In 2016, customer reviews are the deciding factor when it comes to local pagerank. ● Google Organic is what we preach when it comes to Search Engine Optimization and overall Web Development. The best way to explain it is that there are many strategies we implement on the backend of a website that our fellow business owners never see. Some SEO Tasks include the following: ● Google Analytics ● Google Webmaster ● Google Local ● Unique URL's ● Page Titles ● Meta Tags ● Keywords ● Link Building As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML or associated coding. Both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products, and many brands are beginning to take a different approach to their internet strategies.