Web Design Anne Arundel County Maryland

 
In classical terms, web design describes the visual appearance of a website. The traditional
approach involves contrast, coloring, balance, emphasis, rhythm, style of graphical elements
(such as lines, shapes, texture, color and direction), use of icons, background textures and
general atmosphere of overall website design. All these website elements combined form
websites. Web design also includes more abstract elements such as usability, ergonomics,
layout traditions, user habits, navigation logic and other things that simplify the using of websites
to make it user­friendly.
 
Sometimes the technical side of website design is emphasized in the definition of design.
Instead of speaking to people with poor or limited technical knowledge about technical details,
we concentrate on functionalities.
 
Web designers use a variety of different tools depending on what part of the production process they
are involved:
 
● Tools are updated over time by newer standards and software.
● The principles behind them remain the same.
● Web designers use graphics editors to create web­formatted imagery or design prototypes.
● Ensures the website is user­friendly
● Utilize the style of graphical elements such as lines, colors, shapes, etc.
● Make sure the website is relevant to services / products
● Ensures the homepage of the website grabs the viewer’s attention immediately because that
  page is the most important of all other pages
 
To summarize, Web Design encompasses many different skills and disciplines in the production and
maintenance of websites. The above list is just a handful of tool and skills designers use. The
different areas of web design include web graphic design, interface design, authoring, user
experience design, and search engine optimization. Cuckhoo works with a team That covers
different aspects of the design process ­ a team that possesses expert knowledge and skills to
ensure the work is done accurately the first time. The other terms mentioned will be described in
depth on their respective pages under services.


Logo Design & Branding Anne Arundel County Maryland

 
What is Logo Design? ­ A logo is for identification purposes. It identifies a business in
its simplest form by the use of a mark, symbol, or icon.
 
What is Branding? ­ The perception of the corporate image as a whole.
What is Branding Identity? ­ The visual aspects that form a piece of the overall
brand.
 
The following breaks down each in detail for clarification purposes:
Logo Design:
 
● A logo is an integral part of all three.
● Logos symbolize the quality of the product or services yet it rarely
   describes a business.
● A logo is not your brand or identity.
● Staying power: make it really difficult for people to forget
● Your logo represents the face of your company.
● Creates a professional appearance
● It presents your business in a fresh and modern way
● Relays your sense of style by conveying to your clients that you care about presentation
● It shows your love for your businessBranding:
● Describes an organization, service or product with personality
● Branding is shaped by perceptions of the targeted audience
● The designer forms the foundation of your brand
● The brand is your corporate image
● Every service or product should reflect values and aims of your business as a whole
● The core goal of the company
● What the business believes in and why it exists
● It is NOT just different colors, fancy fonts, logos or even a slogan
 
Brand Identity:
● Brand Identity involves visual devices
● It’s usually assembled within a set of guidelines
● Brand Identity is applied via a variety of mediums
● Uses color palettes, fonts, layouts and measurements
● The identity is kept coherent and allows the brand to be recognizable
● Visual devices include the logo ­ the symbol of the entire identity and brand
● Print Literature ­ Business cards, letterheads, envelopes, etc. if called for
● Includes flyers, brochures , books, websites, etc.
● Packaging the product comes in
● Apparel design if called for
● Messages conveyed by indirect or direct modes of communication
● Other forms of communication if necessary
● Anything visual that represents the business
 
As you can see, logo design, branding, and brand identity work in tandem. You
can’t develop one without the other. Cuckhoo specializes in building your
business model. Don’t hesitate and Request A Quote Now by clicking the button
below.
 


Joomla CMS Web Design Anne Arundel County Maryland

 
Joomla is a free and open­source content management system (CMS) for publishing web content. It
is built on a model–view–controller web application framework that can be used independently of the
CMS.
 
Joomla utilizes and includes features such as the following:
 
● Uses PHP.
● Uses object­oriented programming (OOP) techniques and software design patterns.
● Stores data in MySQL, MS SQL , or PostgreSQL database.
● Includes page caching.
● RSS feeds.
● Printable versions of pages.
● News flashes.
● Blogs, search, and support for language internationalization. As of February 2014, Joomla had been downloaded over 50 million times.
 
Over 7,700 free and commercial extensions are available from the official Joomla Extension Directory, and more are
available from other sources. It is estimated to be the second most used content management
system on the Internet after WordPress.
 
Joomla extensions extend the functionality of Joomla websites. Five types of extensions may be
distinguished:
 
● Components.
● Modules.
● Plugins.
● Templates.
● Languages.
 
Each of these extensions handles a specific function:
1. Components are the largest and most complex extensions. Most components have two
parts: a site part and an administrator part. Every time a Joomla page loads, one component
is called to render the main page body. Components produce the major portion of a page
because a component is driven by a menu item.
2. Plugins are advanced extensions and are, in essence, event handlers. In the execution of
any part of Joomla, a module or a component, an event may be triggered. When an event is
triggered, plugins that are registered to handle that event execute. For example, a plugin
could be used to block user­submitted articles and filter text.
3. Templates describe the main design of a Joomla website. While the CMS manages the
website content, templates determine the style or look and feel and layout of a site.
4. Modules render pages in Joomla. They are linked to Joomla components to display new
content or images. Joomla modules look like boxes, such as the search or login
module.However, they don’t require html in Joomla to work.
5. Languages are very simple extensions that can either be used as a core part or as an
extension. Language and font information can also be used for PDF or PSD to Joomla
conversions.
 


Internet Reputation Management Anne Arundel County Maryland

 
Overall, internet reputation management is your business’s responsibility to make a good
impression when someone searches for your small business online.
 
Internet Reputation Management refers to the influence and control on an individual's or business's
reputation. Originally a public relations term, the expansion of the internet and social media, along
with reputation management companies, have made it primarily an issue of search results. Online
reputation management is primarily concerned with managing the results on websites that evaluate
products and services and make recommendations and referrals.
 
Reputation management is the practice of attempting to shape public perception of a person or
organization by influencing online information. Specifically, reputation management aims on
monitoring the reputation of an individual or a brand on the internet. They address content which is
potentially damaging to it, and uses customer feedback or early warning signals to rectify reputation
problems. Most of reputation management is focused on pushing down negative search results.
Under business circumstances, reputation management may attempt to bridge the gap between how
a company perceives itself and how others view it. Some facts about internet reputation include the
following:
 
● 86% of online U.S. adults have used a search engine like Google to find more
● 75% of online U.S. adults have searched their own name in a search engine. Of those
● Nearly a third (31%) of online U.S. adults searches politicians. Of those that did, over half
● 42% of U.S. adults have searched someone before doing business with them. Of those
● Almost half (43%) of online U.S. adults have searched a potential date, significant other,
information about another person that searched their own name, almost half (48%) said most of the search results about
them are not positive. Nearly a third (30%) said nothing shows up about them at all.
said the search influenced their voting decision that did, 45% have found something that made them decide not to do business with
them or ex­boyfriend/girlfriend. Romantic searches are one of the most common searches
among U.S. adults.
 
Some examples of websites where a company may conduct reputation management is the feedback
system on eBay and Wikipedia. Google or any searching engine used is a primary target of
reputation management efforts.
 
Cuckhoo utilizes several means to maintain internet reputation management:
● Conduct a review of the existing reputation of your business.
● Compare other similar websites and their reputation.
● Possibly adopting the same methods as other successful companies to boost your
business’s reputation.
● Implementing different strategies that are currently not in place such as social media
accounts
● Continues to maintain and review your company’s online reputation and adjust strategies as
needed.
 
Cuckhoo is dedicated to enhancing and improving your business’s reputation to draw more
customers to your company. We implement several strategies that have proven to be
successful.
 


Pay Per Click Anne Arundel County Maryland

 
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic
to websites, in which an advertiser pays a publisher (typically a website owner or a network of
websites) when the ad is clicked.
 
Pay­per­click is commonly associated with search engines. With search engines, advertisers
typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly
charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also
known as "banner" ads, are shown on websites with related content that have agreed to show ads,
and are typically not pay­per­click advertising.
 
However, websites can offer pay per click ads. Websites that utilize PPC ads will display an
advertisement when a keyword query matches an advertiser's keyword list, or when a content site
displays relevant content. Such advertisements are called sponsored links or sponsored ads, and
appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere
a web developer chooses on a content site. The PPC advertising model is open to abuse through
click fraud, although Google and others have implemented automated systems. to guard against
abusive clicks by competitors or corrupt web developers.
 
Pay­per­click, along with cost per impression and cost per order, are used to assess the cost
effectiveness and profitability of internet marketing. Pay­per­click has an advantage over cost per
impression in that it tells us something about how effective the advertising was. Clicks are a way to
measure attention and interest. If the main purpose of an ad is to generate a click, then pay­per­click
is the preferred metric. Once a certain number of web impressions are achieved, the quality and
placement of the advertisement will affect click through rates and the resulting pay­per­click.
Cuckhoo prides itself on gaining a Google rank organically, therefore, it’s not necessary to have
sponsored ads or paid advertisements. Ranking organically will produce same results when
done correctly without surpassing your budget.
 


Email Marketing Anne Arundel County Maryland

 
Email marketing is directly marketing a commercial message to a group of people using email. In
its broadest sense, every email sent to a potential or current customer could be considered email
marketing. It usually involves using email to send ads, request business, or solicit sales or
donations, and is meant to build loyalty, trust, or brand awareness. Broadly, the term is usually used
to refer to sending email messages with the purpose of enhancing the relationship of a merchant
with its current or previous customers, to encourage customer loyalty and repeat business, and
acquiring new customers.
 
Transactional emails are usually triggered based on a customer’s action with a company. To be
qualified as transactional or relationship messages, these communications' primary purpose must be
"to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed
to enter into with the sender", along with a few other narrow definitions of transactional messaging.
Triggered transactional messages include the following:
 
● Dropped basket messages.
● Password reset emails.
● Purchase or order confirmation emails.
● Order status emails.
● Reorder emails and email receipts.
 
The primary purpose of a transactional email includes the following:
● To convey information regarding the action that triggered it.
● Transactional emails are an opportunity to engage customers.
● To introduce or extend the email relationship with customers or subscribers.
● To anticipate and answer questions or to cross­sell or upsell products or services.
 
Direct emails
Direct email or interruption based marketing involves sending an email solely to communicate a
promotional message (for example, an announcement of a special offer or a catalog of products).
 
Mobile email marketing
Email marketing now develops large amounts of traffic through smartphones and tablets. Marketers
are researching ways to capture the attention of users, in both span and volume. This is because the
rate of delivery is still relatively low due to strengthened filters, and also, because certain users have
multiple email accounts that serve unique purposes. Because emails are generated according to the
tracked behavior of consumers, it is possible to tailor promotional material to their needs and to
present relevant details to potential buyers. Because of this, modern email marketing is perceived
more often as a pull strategy rather than a push strategy.
 
Cuckhoo will set up your professional business email accounts to begin the process of email


Social Media Marketing Anne Arundel County Maryland

 
Social Media Marketing is the process of gaining website traffic or attention through social media
sites. Social media marketing programs usually center on efforts to create content that attracts
attention and encourages readers to share it across their social networks. Among social media platforms, user­generated content has acquired a huge interest for marketers.
 
User­generated content in the form of online consumer reviews have given birth to electronic word of
mouth.
 
Online consumer reviews are conceptualized as any positive, neutral, or negative information about
a product, service or a brand created and published on a consumer review platform. Also, social
commerce allows comments by a potential, former, or actual customer. When the underlying
message spreads from user to user, it presumably resonates because it appears to come from a
trusted, third­party source instead of coming from the brand or company itself. This form of
marketing results in earned media rather than paid media.
 
In order to integrate social networks into their marketing strategies, companies have to develop a
marketing model. The model includes the following steps:
 
● Selection of potential social networks to use.
● Definition of a financial plan.
● Definition of organizational structures to manage the social network in the market.
● Selection of target.
● Promotion of products and services.
● Performance measures.
 
Mobile phones
Just under half the world’s population is currently on the Internet. Roughly 75% of those people are
on social media and 3⁄4 of those folks have social media accounts on their mobile phones.
Mobile phone usage is beneficial for social media marketing, because mobile phones have social
networking capabilities allowing individuals immediate web browsing and access to social
networking sites. Mobile phones have grown at a rapid rate, fundamentally altering the path­to-
purchase process by allowing consumers to easily obtain pricing and product information in real time
and allowing companies to constantly remind and update their followers. Mobile devices and the
internet also influence the way consumers interact with media and has many further implications for
TV ratings, advertising, mobile commerce and more. Mobile media consumption such as mobile
audio streaming or mobile video are on the rise – in the United States, more than 100 million users
are projected to access online video content via mobile device. In 2017, figures suggest that more
than 90% of Internet users will access online content through their phones.
 
Social media can be a useful source of market information and customer's voice. Blogs, content
communities, and forums are platforms where individuals share their reviews and recommendations
of brands, products, and services. Social media is an inexpensive source of market intelligence
which can be used by marketers to track problems and market opportunities. Marketers can now
utilize social media to obtain ‘live’ information about consumer behavior. This can be extremely
useful in a highly dynamic market structure in which we now live.
 
Social media can be used not only as public relations and direct marketing tools but also as
communication channels (targeting specific audiences with social media influencers) and as
customer engagement tools. Facebook and LinkedIn are the leading social media platforms.
Cuckhoo utilizes social media platforms to its fullest potential. Cuckhoo will setup social media
accounts for you as well as monitor them for any feedback.
 


SEO Anne Arundel County Maryland

 
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web
page in a search engine's unpaid results — often referred to as "natural," "organic," or "earned"
results. This is the most cost efficient process of marketing online in the long­term. Paying to
market your site is simply not in your best interest. In general, the earlier (or higher ranked on the
search results page), and more frequently a site appears in the search results list, the more visitors it
will receive from the search engine's users, and these visitors can be converted into customers. SEO
may target different kinds of search, including image search, local search,video search, academic
search, news search and industry­specific vertical search engines.
 
Below is a breakdown of google search results:
 
● Google Marketing/Adwords ­ On upper tier searches, which are commonly performed,
you will see marketer’s ads on the top and right. Depending on the industry, you pay per
click and compete against other businesses by placing a max bid which could be as high
as $20.00 per click. The issue is that people searching Google have no clue that fellow
business owners are paying per click. This type of marketing will simply waste your
money.
● Google Local is very important to your Google Pagerank. One of the biggest driving
factors to ranking you in the top 3, which is commonly shown in search, are customer
reviews. In 2016, customer reviews are the deciding factor when it comes to local
pagerank.
● Google Organic is what we preach when it comes to Search Engine Optimization and
overall Web Development. The best way to explain it is that there are many strategies
we implement on the backend of a website that our fellow business owners never see.
 
Some SEO Tasks include the following:
● Google Analytics
● Google Webmaster
● Google Local
● Unique URL's
● Page Titles
● Meta Tags
● Keywords
● Link Building
 
As an Internet marketing strategy, SEO considers how search engines work, what people search for,
the actual search terms or keywords typed into search engines and which search engines are
preferred by their targeted audience. Optimizing a website may involve editing its content, HTML or
associated coding. Both increase its relevance to specific keywords and to remove barriers to the
indexing activities of search engines. Promoting a site to increase the number of backlinks, or
inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop
search. Google is developing and pushing mobile search as the future in all of its products, and
many brands are beginning to take a different approach to their internet strategies.
 


Ecommerce Web Design Anne Arundel County Maryland

 
Electronic commerce, commonly written as e­commerce or eCommerce, is the trading or
facilitation of trading in products or services using computer networks, such as the Internet. E-
commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain
management, Internet marketing, online transaction processing, electronic data interchange (EDI),
inventory management systems, and automated data collection systems. Modern electronic
commerce typically uses the World Wide Web for at least one part of the transaction's lifecycle,
although it may also use other technologies such as e­mail. E­Commerce has become an important
tool for small and large businesses worldwide, not only to sell to customers, but also to engage
them.
 
E­-commerce businesses employ the following:
 
● Online shopping websites for retail sales directly to consumers.
● Providing or participating in online marketplaces.
● Business ­to ­business buying and selling.
● Gathering and using demographic data through web contacts and social media.
● Business­ to ­business electronic data interchange.
● Marketing to prospective and established customers by e­mail or fax (for example, with
● Engaging in pre­sale for launching new products and services.
   newsletters).
 
Business Application
Some common business applications related to electronic commerce are:
● Document automation in supply chain and logistics.
● Domestic and international payment systems.
● Enterprise content management.
● Group buying.
● Print on demand.
● Automated online assistant.
● Newsgroups.
● Online shopping and order tracking.
● Online banking.
● Online office suites.
● Shopping cart software.
● Teleconferencing.
● Electronic tickets.
● Social networking.
● Digital Wallet.
 
Individual or businesses involved in e­commerce whether buyers or sellers rely on Internet­based
technology in order to accomplish their transactions. E­commerce is recognized for its ability to allow
businesses to communicate and to form transaction anytime and anyplace. Whether an individual is
in the US or overseas, business can be conducted through the internet. The power of e­commerce
allows geophysical barriers to disappear, making all consumers and businesses on earth potential
customers and suppliers.
 
As a type of business application procedure, the e­commerce is going to lead an unprecedented
revolution in the world. Individual or businesses involved in e­commerce rely on Internet­based
technology in order to accomplish their transactions:
● E­commerce is recognized for its ability to allow business to communicate and to form
   transaction anytime and anyplace.
● Whether an individual is in the US or overseas, business can be conducted through the
   internet.
● The power of e­commerce allows geophysical barriers to disappear, making all consumers
   and businesses on earth potential customers and suppliers.
● Think eBay for example.
 
Now ponder this for a moment. Is your business involved in electronic commerce? If not, your
business will not be able to maximize to its fullest potential to be truly successful and profitable.
Allow Cuckhoo to accomplish your goals for your business, and exceed all expectations.
 


Website Maintenance Anne Arundel County Maryland

 
Maintenance is essential to your website to keep it updated and running smoothly. But just like
any personal computer, your web page can also come under threat from hacking attempts,
viruses, script errors and many other issues. Examples are the following:
 
● Changing website content (text, images, PDF files, calendar events, etc.)
● Tweaking / optimizing pages and your website design so that they rank higher with
search engines
● Redesigning a header / website banner
● Testing that the website works well with the latest web browsers / mobile devices
● Upgrading website software
● Checking error logs
● Reporting website rankings and statistics
● Troubleshoot pages that don’t work or why certain things don’t line up
● Testing forms
● Cleaning up old files
● Formatting and sending a monthly e­newsletter, etc.
 
Maintenance is also performed when there is a security threat. It may be done to close a security
hole, to address problems caused by a hacker, or for a variety of other reasons related to security.
Should this be the case, it’s vital to take the site offline so that the problem can be fully explored
without interference concerns. Some security programs automatically launch the maintenance mode
should they suspect that the site has been compromised to prevent further damage and to protect
users from malicious events.
 
Consistent website maintenance is critical to the function of a site. If people put off maintenance
tasks, they may find that they have much more work to do when they do decide that it's time to
update their sites. Many content management systems include built in maintenance functions that
make it easy, such as automatic updaters that will fetch and install upgrades when initiated.
Website maintenance is designed to keep a website running smoothly. It may be done on a regular
basis, or scheduled as needed. In some cases, access to the website may be temporarily restricted
while maintenance is performed, in which case a notice may be sent to users ahead of time to make
them aware of the fact that the site will not be available between that time frame. Major maintenance
tasks can be performed without having to worry about keeping the site functional for users at the
same time. This can include everything from changing a content management system to installing
new tools on the site.
 


Virtuemart Ecommerce Anne Arundel County Maryland

 
VirtueMart is an open source ecommerce solution designed as an extension of the Mamboor
Joomla! content management systems (CMS). VirtueMart is written in PHP and requires the MySQL
database environment for storage. It is best suited for low to medium level traffic web­sites.
 
VirtueMart supports an unlimited number of products and categories. Products are able to be
assigned to multiple categories. It also permits the sale of downloadable products, and offers a
catalog mode where the shopping cart features are turned off. VirtueMart supports multiple prices for
a single product, based around shopper groups or a quantity range, and permits the use of a variety
of different payment gateways.
 
Because VirtueMart is an open source ecommerce solution, all the application codes are openly
visible in PHP. This allows PHP developers to view, update or customize the operation of the
shopping cart. In addition VirtueMart itself offers simplified templates (called 'fly pages' in
VirtueMart). This structure allows various shopping and cart page(s) to be edited as standard html
and css.
 
Notably new to VirtueMart 1.1.0 was the inclusion of the ability to quickly change themes for
category, product, checkout and cart pages. The cart is also integrated with Rapid 3.0, which
enables transaction data to be sent directly from the customer's browser to the payment gateway
without passing through the merchant's systems.
 
VirtueMart has been adopted by over 269,000 online retailers.
 
For the week of Sep 23rd 2013, Quantcast data collated by BuiltWith Trends indicated that
VirtueMart ran on 1.47% of the top 10K sites, 3.25% of the top 100K sites, and 6.02% of the top
million sites.
 


OpenCart Ecommerce Anne Arundel County Maryland

 
OpenCart is a PHP­based online store management system. It uses MySQL database and
HTML components. Support is provided for numerous languages and currencies, and it is freely
available under the GNU General Public License.
 
OpenCart is a module based system which allows users to easily extend the functionality for
their needs. Opencart comes with 11 modules that ARE quick and easy to configure.
 
● Bestsellers
● Cart
● Category
● Featured
● Latest
● Specials
● Best Sellers
● Manufactures
● Information
● Google Analytics
● Google Talk
 
Having a high search engine ranking for the keywords related to your products can mean the
difference between a high number of sales or not.
 
OpenCart is search optimized allowing pages to be indexed by all major search engines and
includes support for custom product and category META tags.
 
OpenCart comes with a fully functional administrative UI.
 
OpenCart currently has 3 different types of reports.
 
● Sales Report.
● Calculate the total amount of sales by day, week or month.
● Products Viewed.
● View which products have been viewed the most or had the most interest from your
visitors.
● Products Purchased.
● View which products have been sold the most so you can better plan marketing
campaigns to boost sales.
 
OpenCart has a guest checkout feature so that customers don't have to sign up for an account.
They can simply just enter the minimum amount of details required to process their order.


Magento Ecommerce Anne Arundel County Maryland

 
Magento is an open­source ecommerce platform written in PHP.
 
In May 2015, Magento was among the 30 most popular ecommerce platforms. On November 17,
2015, Magento 2.0 was released, with an aim to provide new ways to heighten user engagement,
smooth navigation, conversion rates and overall revenue generation. Magento’s well­organized
business user tools speed up build up times and enhances productivity. A few benefits of Magento’s new version include the following:
 
● Table locking issues have been considerably reduced.
● Improved Page Caching.
● Streamlining Guest checkout process for existing users.
● Enterprise­grade scalability.
● Improved performance.
● Better code base.
 
Magento employs the MySQL/MariaDB relational database management system, the PHP
programming language, and elements of the Zend Framework. It applies the conventions of object-
oriented programming and model–view–controller architecture. Magento also uses the
entity–attribute–value model to store data
 
Magento Features
Magento supports a Web template system which generates multiple similar­looking pages and
customized themes. Magento provides a basic theme which sets up an eCommerce website. The
theme is designed for customizing all pages by adding or editing the PHP, HTML and CSS. Magento
Cuckhoo may install themes which change the display of the website or its functionality. Without loss
of content or layout of pages, themes are interchangeable with Magento installations. Themes are
installed by uploading theme folders via FTP or SSH and applying them using the backend
administration system.
 
Magento developers have created Magento plugins that extend its basic built­in functionality.
Magento users can install modules by downloading them, and uploading them to their server, or
applying a module's Extension Key through Magento Connect Manager.
 
Integration
Magento allows users to integrate several different domain names into one control panel and
manage more than one storefront at a time from a single administration panel.
 


Prestashop Ecommerce Anne Arundel County Maryland

 
PrestaShop is a free, open source ecommerce solution. The software is published under the Open
Software License (OSL). It is written in the PHP programming language with support for the MySQL
database management system.
 
PrestaShop is currently used by 250,000 shops worldwide and is available in 60 different languages.
 
Features
PrestaShop has more than three hundred built­in features for managing product listings, payments,
shipping, manufacturers and suppliers. PrestaShop uses a web template system which allows
Cuckhoo to customize store themes and add new features through add­on modules. The
PrestaShop Addons marketplace provides a platform for third­party developers to sell themes and
modules to merchants.
 
Themes
PrestaShop provides a basic responsive theme by default. Cuckhoo can install or develop its own
themes based on customers’ choice which change the display of the website without altering its
content.
 
Modules
Add­on modules extends the software built­in functionalities. Cuckhoo can install modules directly
within the software administration panel or develop their own.
 


Drupal CMS Anne Arundel County Maryland

 
Drupal is a free and open­source content­management framework written in PHP and distributed
under the GNU General Public License. It is used as a back­end framework for at least 2.1% of all
websites worldwide ranging from personal blogs to corporate, political, and government sites. It is
also used for knowledge management and business collaboration.
 
The standard release of Drupal, known as Drupal core, contains basic features common to content
management systems. These include the following:
 
● User account registration and maintenance.
● Menu management.
● RSS feeds.
● Taxonomy.
● Page layout customization.
● System administration.
 
The Drupal core installation can serve as a simple website, a single or multi­user blog, an Internet
forum, or a community website providing for user­generated content. Drupal offers a sophisticated API for developers and runs on any computing platform that supports
both a Web server capable of running PHP and a database to store content and configuration.
 
Core modules
Drupal core includes optional modules that can be enabled by the administrator to extend the
functionality of the core website.
The core Drupal distribution provides a number of features including the following:
 
● Access statistics and logging.
● Advanced search.
● Blogs, books, comments, forums, and polls.
● Caching and feature throttling for improved performance.
● Descriptive URLs.
● Multi­level menu system.
● Multi­site support.
● Multi­user content creation and editing.
● OpenID support.
● RSS feed and feed aggregator.
● Security and new release update notification.
● User profiles.
● Various access control restrictions (user roles, IP addresses, email).
● Workflow tools (triggers and actions).
 
The Color Module allows administrators to change the color scheme of certain themes by way of a
browser interface.
 
Drupal can automatically notify the administrator about new versions of modules, themes, or the
Drupal core. It's important to update quickly after security updates are released.
 
With the release of Drupal 7, web accessibility has been greatly improved by the Drupal community.
Drupal is a good framework for building sites accessible to people with disabilities, because many of
the best practices have been incorporated into the program code Core. The accessibility team is
carrying on the work of identifying and resolving accessibility barriers and raising awareness within
the community. There have been many improvements to both the visitor and administrator sides of
 
Drupal including the following:
 
● Drag and drop functionality
● Improved color contrast and intensity.
● Adding skip navigation to Core themes.
● Adding labels by default for input forms.
● Fixing CSS display.
 


CMS Content Management Systems Anne Arundel County Maryland

 
WordPress is a free and open­source content management system (CMS) based on PHP and
MySQL. WordPress is installed on a web server, which either is part of an Internet hosting service or
is a network host itself. The first case may be on a service like WordPress.com, for example, and the
second case is a computer running the software package WordPress.org. An example of the second
case is a local computer configured to act as its own web server hosting. Features include a plugin
architecture and a template system. WordPress was used by more than 26.4% of the top 10 million
websites as of April 2016. WordPress is the most popular blogging system on the Web with more
than 60 million websites.
 
Released on May 27, 2003, WordPress has a web template system using a template processor.
 
Themes
WordPress users may install and switch between themes. Cuckhoo uses WordPress to change the
look and functionality of a website, and they can be installed without altering the content or health of
the site. Every WordPress website requires at least one theme to be present, and every theme
should be designed using WordPress standards with structured PHP, valid HTML and Cascading
Style Sheets (CSS). WordPress "appearance" administration tool in the dashboard or theme folders
are uploaded via FTP. The PHP, HTML (HyperText Markup Language) and CSS code found in
themes can be added to or edited for providing advanced features. WordPress themes are in
general classified into two categories ­ free themes and premium themes. All the free themes are
listed in the WordPress theme directory, and premium themes can be purchased from individual
WordPress developers. Cuckhoo can create and develop custom themes should the client desire it.
 
Plugins
WordPress's plugin architecture allows Cuckhoo to extend the features and functionality of a website
or blog. WordPress has over 40,501 plugins available, each of which offers custom functions and
features tools to tailor their sites to specific needs.
These customizations range from from the following:
 
● Search engine optimization.
● Client portals used to display private information to logged in users.
● Content management systems.
● Content displaying features.
● Addition of widgets and navigation bars.
 
Native applications exist for the following mobile operating systems:
● WebOS.
● Android.
● iOS (iPhone, iPod Touch, iPad).
● Windows Phone.
● BlackBerry.
 
These applications allow the following options:
● Adding new blog posts and pages.
● Commenting.
● Moderating comments.
● Replying to comments.
● Ability to view the stats.
 
Other WordPress features are the following:
● Integrated link management.
● Search engine–friendly.
● Clean permalink structure.
● The ability to assign multiple categories to articles.
● Support for tagging of posts and articles.
 
Automatic filters are also included, providing standardized formatting and styling of text in articles
(for example, converting regular quotes to smart quotes). WordPress also supports the Trackback
and Pingback standards for displaying links to other sites that have themselves linked to a post or an
article. WordPress blog posts can be edited in HTML, using the visual editor, or using one of a
number of plugins that allow for a variety of customized editing features.
 


Responsive Websites Anne Arundel County Maryland

 
Responsive web design is more than just how a visual design changes on different screen sizes. A
site must be developed using a variety of techniques and considerations to deliver a quality,
consistent brand experience across all platforms and devices. Almost every new client these days
wants a mobile version of their website. It‛s practically essential for websites to adjust to all
screen resolutions. In the next five years, we‛ll likely need to design for a number of additional
inventions.
 
Responsive Web Design Elements to Consider:
 
● Content – Conveying the message quickly and effectively for mobile users
● Asset Management – Choosing the proper format, settings and delivery methods to
  improve page load times on mobile devices
● UX Design – Understanding user needs and delivering a consistent experience
  throughout the site
● Visual Design – Designing on a framework and pixel grid to adjust to multiple screen
  sizes
● Development – Selecting the right browser support, meta tags, CSS and media
  queries
● Alternate Formats – Incorporating assistive technologies and print functionality to
  maximize mobile experience with responsive design
 
Responsive web design is related to the concept of developing a website design in a
manner that helps the layout become compatible according to the user’s computer screen
resolution. More precisely, the concept allows for an advanced 4 column layout that auto-
simplifies into 2 columns. Also, it suitably fixes on the smartphone and computer tablet
screen. This particular designing technique is what we call responsive design. Responsive web designing is an entirely different designing version than traditional web
designing, and developers must know about the pros and cons of responsive web
designing.
 
Responsive Web design:
● Approach that suggests that design and development should respond
  to the user’s behavior and environment based on screen size, platform
  and orientation.
● The practice consists of a mix of flexible grids and layouts, images and
  an intelligent use of CSS media queries.
● As the user switches from their desktop to their smartphones, the
  website should automatically switch to accommodate for resolution,
  image size and scripting abilities.
● The website needs to have the technology to automatically respond to
  the user’s preferences.
● This would eliminate the need for a different design and development
  phase for each new gadget on the market.
 
Responsive web design is becoming more important as the amount of mobile traffic accounts for
more than half of total internet traffic.This trend is so prevalent that Google has begun to boost the
ratings of sites that are mobile friendly if the search was made from a mobile device.This amounts to
penalizing sites that are not mobile friendly.