Social Media Marketing Anne Arundel County Maryland Social Media Marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. Among social media platforms, usergenerated content has acquired a huge interest for marketers. Usergenerated content in the form of online consumer reviews have given birth to electronic word of mouth. Online consumer reviews are conceptualized as any positive, neutral, or negative information about a product, service or a brand created and published on a consumer review platform. Also, social commerce allows comments by a potential, former, or actual customer. When the underlying message spreads from user to user, it presumably resonates because it appears to come from a trusted, thirdparty source instead of coming from the brand or company itself. This form of marketing results in earned media rather than paid media. In order to integrate social networks into their marketing strategies, companies have to develop a marketing model. The model includes the following steps: ● Selection of potential social networks to use. ● Definition of a financial plan. ● Definition of organizational structures to manage the social network in the market. ● Selection of target. ● Promotion of products and services. ● Performance measures. Mobile phones Just under half the world’s population is currently on the Internet. Roughly 75% of those people are on social media and 3⁄4 of those folks have social media accounts on their mobile phones. Mobile phone usage is beneficial for social media marketing, because mobile phones have social networking capabilities allowing individuals immediate web browsing and access to social networking sites. Mobile phones have grown at a rapid rate, fundamentally altering the pathto- purchase process by allowing consumers to easily obtain pricing and product information in real time and allowing companies to constantly remind and update their followers. Mobile devices and the internet also influence the way consumers interact with media and has many further implications for TV ratings, advertising, mobile commerce and more. Mobile media consumption such as mobile audio streaming or mobile video are on the rise – in the United States, more than 100 million users are projected to access online video content via mobile device. In 2017, figures suggest that more than 90% of Internet users will access online content through their phones. Social media can be a useful source of market information and customer's voice. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Social media is an inexpensive source of market intelligence which can be used by marketers to track problems and market opportunities. Marketers can now utilize social media to obtain ‘live’ information about consumer behavior. This can be extremely useful in a highly dynamic market structure in which we now live. Social media can be used not only as public relations and direct marketing tools but also as communication channels (targeting specific audiences with social media influencers) and as customer engagement tools. Facebook and LinkedIn are the leading social media platforms. Cuckhoo utilizes social media platforms to its fullest potential. Cuckhoo will setup social media accounts for you as well as monitor them for any feedback.