Pay Per Click Anne Arundel County Maryland Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Pay­per­click is commonly associated with search engines. With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on websites with related content that have agreed to show ads, and are typically not pay­per­click advertising. However, websites can offer pay per click ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site. The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems. to guard against abusive clicks by competitors or corrupt web developers. Pay­per­click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing. Pay­per­click has an advantage over cost per impression in that it tells us something about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, then pay­per­click is the preferred metric. Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect click through rates and the resulting pay­per­click. Cuckhoo prides itself on gaining a Google rank organically, therefore, it’s not necessary to have sponsored ads or paid advertisements. Ranking organically will produce same results when done correctly without surpassing your budget.